From components of successful PR programs to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and ensure student success.
School Public Relations for Student Success
Public Relations in Schools (5th Edition)
A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology.
Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life.
The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters – one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards – the widely used criteria for administrator preparation and licensing.
The School and Community Relations (11th Edition)
In this widely popular resource, established and aspiring school leaders and executives get solid grounding in the theories and practices essential to promoting successful school and community relations. With a focus on successfully implementing communication activities with critical internal and external audiences, The School and Community Relations guides readers through the theory, research, and practice essential to communication planning. Organized around key communication practices, it stresses the importance of generating communication outcomes that go well beyond the dissemination of information to benefit schools and students. School leaders get practical help for tying their communication investments to developing engaged audiences that will understand and support education initiatives. The authors present their authoritative advice on both communication strategies and tactics, with a focus on new and emerging practices using digital and social media. Their knowledge, examples, and strategies come from their many combined years as educators and practitioners in school systems throughout North America.
Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.
How to Market Your School: A Guide to Marketing, Communication, and Public Relations for School Administrators . . . Public Relations for School Administrators
So much energy is focused on what's wrong with our public schools and how to fix them that we often lose sight of the extraordinary work occurring in our schools every day, thanks to millions of caring, dedicated professional educators who work hard to ensure every student reaches their potential. In Hello! My Name is Public School and I Have an Image Problem, authors and teachers Leslie Milder and Jane Braddock provide a solution for educators who wish to strengthen public confidence in their public schools. They share commonsense techniques on how schools and their employees can establish themselves as ambassadors who convey a positive message. This book enunciates a step-by-step approach to challenging the unjust criticism and accusations of failure by directing the energies of those who work in our schools to step up as ambassadors for America's public schools and the children they serve. The authors underscore the power of professional unity and its profoundly positive impact on the profession, and why a culture of brotherhood is an essential element of any successful organization. The forces that weaken public trust and confidence in public education are discussed at length, as well as strategies for restoring public pride, hope, optimism, and confidence in our public schools and in those who dedicate their lives to educating our youth.
Hello! My Name Is Public School, and I Have an Image Problem
Journal of School Public Relations, Volume 25
Whether you are a public relations professional, branding your company for success, planning a marketing campaign, need publicity for your organization, preparing for a next career move, the Message Maker will provide easy to follow guidelines for the strategies and skills that are vital in persuading any audience.
The Message Maker: The Practical Guide to School Public Relations
Public Relations for School Leaders
This book is a departure from the traditional school public relations text. It not only provides a solid conceptual and research base in public relations for school leaders, it also demonstrates how these concepts can be practically implemented and put to good effect in the school systems. Exercises and concepts are drawn from school life. Concepts are presented, developed, and applied. Case studies that conclude most chapters are based on actual experiences. For anyone interested in public relations and the politics of education.
The Journal of School Public Relations is a quarterly publication providing research, analysis, case studies and descriptions of best practices in six critical areas of school administration: public relations, school and community relations, community education, communication, conflict management/resolution, and human resources management. Practitioners, policymakers, consultants and professors rely on the Journal for cutting-edge ideas and current knowledge. Articles are a blend of research and practice addressing contemporary issues ranging from passing bond referenda to building support for school programs to integrating modern information.
JSPR Vol 25-N1 (Journal of School Public Relations)
Public Relations in Schools (4th Edition)
With chapter contributions by leading experts Public Relations in Schools, 4/e, provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated foundation of theory and craft to help practitioners facilitate a positive change in public relations.
Beginning with the organizational characteristics of public relations this text offers coverage of specific duties assumed by administrative personnel in planning, collecting and analyzing data, media relations, funding campaigns, evaluating public relations activities, and responding to crisis situations.