Things aren’t activity abundant for the greeting-card business, and it’s apparently the Internet’s fault. Ain’t it always?
NPR letters that Hallmark afresh bankrupt a administration center, laying off 570 employees. The aggregation has cut its amount from 22,000 to 10,500 in bristles years. It’s not a coincidence: “I would say that the claimed expressions industry is adverse something, affectionate of like altitude change shift, area things aren’t activity to go aback to the aureate age that they were in the ‘80s,” said onetime artist Maria Brenny. Now that there’s Facebook for altogether wishes and Instagram for bequest photos in account of Mother’s Day, it’s harder to get big bucks for cardboard cards.
But it’s not absolutely hopeless, because hey, bodies adulation die-cut hand-stamped cards fabricated of recycled copies of The Velveteen Rabbit, right?
In a Kansas City coffee shop, Danny Wong is plunking change into an old, refurbished bonbon bar machine, and fishing out greeting cards.
“I anticipate partly it’s the change of affairs it from the automat machine, but additionally because these cards attending appealing cool,” Wong says. “I don’t anticipate we get these array of cards aback in the UK so we’re aloof authoritative the best of it and accepting all the hip things while we’re here.”
Easy, Tiger is the little startup that makes these cards, with banking abetment from Hallmark.
Too bad there’s no class of greeting agenda for “sorry the Internet ate your business model, acceptable luck award addition one,” because sadly, those ability do a active business.
Contact the columnist at email@example.com.
Photo via ValeStock/Shutterstock.
Greeting Card Vending Machine – greeting card vending machine
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